Human-centered design at scale

About

I'm a product designer who works on complex systems at scale — from reinventing how millions of people shop for groceries, to designing safety-critical interfaces for delivery vehicle fleets.

I lead projects from idea through execution. I run research, facilitate charrettes, partner with engineering and data science teams, and ship features that move business metrics. The work I've led has generated billions of dollars in annual revenue, saved lives, and is human-centered: simple, usable, and as effortless as possible given the constraints of the project.

I've designed for Google, Target, Amazon, American Express, Nike, Adidas, Caribou Coffee, and many others.

Experience
Amazon
2022 — Present

Lead Product Designer, Safety & Innovation

Leading design for safety features across Amazon's last mile delivery operation — spanning mobile products, digitally connected fleets, and physical touchpoints. Providing design guidance across all UX teams touching last mile to ensure a holistic, safe experience.

27%
Reduction in
severe incidents
97%
Inspection
accuracy
Target
2019 — 2022

Design Lead, Basket Building (Digital Grocery)

Led product design for Target's digital grocery experience across native mobile platforms. Redesigned the shopping tab during the pandemic, launched the "My Usuals" repurchasing feature, and drove a research-led design refresh of the entire experience.

$2.9B
Annual revenue
from led projects
$81.60
Highest AOV
in the app
125K
Monthly orders
My Usuals
Target Creative
2016 — 2019

Lead Designer, Digital Projects

Led design for digital projects across Target's creative organization. Worked full time on Target's Concept Store for 13 months. Co-led signature exit project with store design teams.

Agency Work
2010 — 2016

Senior Designer / Digital Lead

6 years across multiple agencies. Led major digital projects for American Express, The North Face, Caribou Coffee, Cannondale Bikes, Purina, Dairy Queen, Farm Credit, Mountain Hardware, and more. Consulted on Google's first retail stores while at Latitude. Redesigned Adidas stadium shops for the NHL.

Miami Ad School
2 Years

Instructor

Taught for 2 years at Miami Ad School and have mentored designers at every stage of their career — from college students at Target to L4 designers on my teams. Design leadership means growing the people around you, not just shipping good work.

How I Work

Research-led

Every project starts with understanding user problems. I run interviews, use data to validate assumptions, and ground design decisions in real evidence before committing to solutions.

Collaborative

I work closely with engineering and product teams to build alignment, break through skepticism, and create shared ownership of the solution from day one.

Systems thinking

I design platforms and frameworks, not just screens. The goal is always a system that scales, adapts, and stays coherent as it grows.

Ship & learn

I believe in getting work into the world and continuing to research and iterate once it’s in users’ hands. Real usage always reveals what no prototype can.

Let's work together

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